Product Manager & UX Researcher re-imagining patient identification & healthcare data tracking during medical outreaches in rural settings
Catalyzing Equitable Eyecare By Democratizing & Optimizing Affordable Indigent Patient Data Collection Off the Grid
UX Researcher & Product Designer
Product Designer & Engineer
Minimum Viable Product, Qualitative UX Research Synthesis & Documentation, Initial Concept Sketches & Test Experiments Outcomes Documentation
Time & Skillset
Winter, Spring & Summer 2020
Networking & Business Development
We know that of the 7 Million blind people in Africa, 50% are suffering from needless, curable cataracts.
With the incidence rate of cataracts in indigent populations increasing at 1.5 M a year, eradicating needless blindness requires higher accessibility, efficiency, and quality of eye-care in remote areas.
To join the fight against needless blindness, we are working to make high volume surgical outreaches more efficient by streamlining patient tracking & data collection while improving accuracy.
A healthcare worker would spend an estimated 1 hour per patient noting down their information during a high volume cataract outreach campaign [= the number of 6 surgeries]
An off-the-grid digital health record system that pairs with a patient wearable using NFC technology.
This product is focused on providing three main values to different stakeholders
Optimize patient care in medical outreach settings
Provide NGOs who fund outreaches with more reliable data to make better decisions about their operations
Leverage anonymized aggregate health data from indigent populations to help further medical research & industry
Following through the design process and making sure our user comes first has helped build an equitable and impactful solution. Coupling it with business development and product/market fit analysis helped with scalability.
One important additional aspect being a small self-managed team is focusing on establishing team rapport and speedy processing by following
a 2-week design sprint schedule and the agile process.
My team and I conducted 25 initial interviews with local healthcare workers, ophthalmic surgeons and biostatisticians in Ghana, as well as program directors and ophthalmic fellows from the NGO headquarters in the US.
During these interviews, most healthcare workers confirmed how overwhelmed and fatigued by the high volume of patients, repetitive tedious tasks, and long hours. This fatigue leads to them making mistakes (writing /reading) or not completing the form (surgery complications).
"I.T. and EHR are a blessing because data can be entered and analyzed for results so quickly."
Dr. Bo Wiafe - Ghanaian Ophthalmologist
"There is a lot of room for human error ... And there is inconsistency in how people take pre-op visual acuity measurements- a key metric in outcomes evaluation"
Pamela Clapp -
Deputy Director of Programs
"Sad and unfortunate situation - losing people who we screened & are at risk for blindness - and we don’t have any way of keeping track of them"
Dr. Geoff Tabin - Stanford Ophthalmologist & Founder of Himalayan Cataract Project
"It can take up to an hour to document patient data and the surgery only takes 10 minutes.You’re wasting time to make sure you don’t work on the wrong patient all the time."
Jessica Adinkrah -
We Went from ...
Physical Empathy Building
Virtual Empathy Building
Synthesis & Problem Definition
to working on 3 different verticals concurrently
Solution Concept Sketching & Testing
The Team went on to conduct 5 co-design sessions with multiple stakeholders. This varied from brainstorming with experts, ideation with other students and finally brainstorming sessions with US based partners and Ghanaian healthcare workers & physicians.
This resulted in 7 solution sketches fulfilling the product constraints and requirements [both functional & non-functional] and started the following process of testing those solution concepts for desirability and usability. Almost 10 user experiments were conducted from moderated walkthroughs to prototyping with analogous users.
Business Development & Product Market Fit
In order to ensure business viability, scalability and sustainability of this solution, the team went on to examine the business aspect of the solution. We participated in a 5 day business accelerator called Hacking 4 Recovery in order to examine the different hypothesized value propositions and business models.
The process included connecting with potential customer segments like:
Institute for Health Metrics and Evaluation [by The Gates Foundation]
Quantum Insights - CEO & CSO
2 Public Health Data Centers
Silicon Valley Social Venture Fund
American Red Cross
Unite For Sight
We also connected with multiple experts to examine the project further including professors in Global Health, Global Biodesign, Networks in Rural Areas and others.
Prototyping & Testing
Together with exploring business viability, and after honing on one desirable solution concept, we began multiple rounds of prototyping and iterating were we connected with analogous users like Med Students and Residents working in EMRs or Field Clinics.
we also started prototyping the interaction and service flow. We connected with potential field pop-up clinics where we can pilot test as well as during smaller size eye-care outreaches in Ghana and established clinics.
So Sometimes the only thing we have to identify a patient is that they have an eye problem
Our Amazing Mentors
Adjunct Professor in Management & Investor
Design Strategist & Design Lecturer
Associate Director of Design for Extreme Affordability
Sarah Stein Greenberg
Executive Director at Stanford d.school
Projects Manager at Design for Extreme Affordability
Senior VP at Movie Labs
Co-Founder & CEO of AKQA, Business Lecturer
Entrepreneurship Lecturer & Author about Lean Method
Founder & CEO of Movie Labs, Management Lecturer
Associate Director of the Product Realization Lab
This project was part of multiple Stanford courses & incubators